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Pilot Materials

Archived materials used in the campaign’s pilot launch. It also includes research conducted on the pilot’s messaging and creative, and the feedback received to help you understand changes to the campaign’s messages.

 

 Outdoor Advertising Bus Benches

 
  
  
Bus Bench (Every intersection is a crosswalk.) (9 ft. x 3 ft.).pdf
  
Bus Bench (Every lane is a bike lane.) (9 ft. x 3 ft.).pdf
  
Bus Bench (Its Your Move - Walk.Bike.Bus.) (9 ft. x 3 ft.).pdf
  
Bus Bench (Let Someone Else Do the Driving) (9 ft. x 3 ft.).pdf
  
 

 Outdoor Advertising Bike Stations

 
  
  
Bike Station (Every lane is a bike lane.) (38 in. x 56.89 in.).pdf
  
Bike Station (Expect them, respect them.) (38 in. x 56.89 in.).pdf
  
 

 Outdoor Advertising Gas Stations

 
  
  
Gas Pump Chevron (Choose your move, and get active) (24.375 in. x 10 in.).pdf
  
Gas Pump Chevron (Every intersection is a crosswalk.) (24.375 in. x 10 in.).pdf
  
Gas Pump Chevron (Every lane is a bike lane.) (24.375 in. x 10 in.).pdf
  
Gas Pump Chevron (Expect them, respect them.) (24.375 in. x 10 in.).pdf
  
Gas Pump Chevron (Let someone else do the driving.) (24.375 in. x 10 in.).pdf
  
Gas Pump Clip (Choose your move, and get active!) (20.25 in. x 11.75 in.).pdf
  
Gas Pump Clip (Every lane is a bike lane.)  (20.25 in. x 11.75 in.).pdf
  
Gas Pump Clip (Expect them, respect them.) (20.25 in. x 11.75 in.).pdf
  
Gas Pump Clip (Let someone else do the driving.) (20.25 in. x 11.75 in.).pdf
  
One Sheet (Choose your move, and get active!) (46 in. x 30 in.).pdf
  
One Sheet (Think outside your car.) (46 in. x 30 in.).pdf
  
 

 Outdoor Advertising Billboards

 
  
  
Billboard (Every intersection is a crosswalk.) (10 ft. 6.5 in. x 22 ft. 9.5 in.).pdf
  
Billboard (Every lane is a bike lane.) (10 ft. 6.5 in. x 22 ft. 9.5 in.).pdf
  
Billboard (It's your move - Walk. Bike. Bus.) (10 ft. 6.5 in. x 22 ft. 9.5 in.).pdf
  
Billboard (Let someone else do the driving.) (10 ft. 6.5 in. x 22 ft. 9.5 in.).pdf
  
 

 Print Materials

 
  
  
Flyer (Choose Your Move) 8.5 in. x 11 in.).pdf
  
Poster (Choose Your Move) (11 x 17).pdf
  
Poster (Think outside your car.) (11 in. x 17 in.).pdf
  
 

 Presentations

 
  
  
8 ft. Rectangular Table Throw.pdf
  
Banner Stand (Choose Your Move) (33.1875 x 84.625 in.).pdf
  
Bicyclist Safety Messaging Banner (33.1875 in. x 84.625 in.).pdf
  
Pedestrian Safety Messaging Banner (33.1875 in. x 84.625 in.).pdf
  
Slide Deck (PowerPoint).pptx
  
 

 Research

 
  
  
Focus Groups with Audiece Members (2017).pdf
  
Focus Groups with Audience Members in Columbus and Dayton, Ohio (2018).pdf