Attention Holiday Shoppers: ODOT Orange coming to stores near you
Nation’s Largest Retailer to share ODOT’s Winter Driving Safety Message with millions of Ohioans
COLUMBUS (December 5, 2008) - Even though the typical colors of the holiday season are red and green, the Ohio Department of Transportation (ODOT) is adding a touch of orange, by teaming up with Walmart - the nation’s largest retailer and Ohio’s largest employer - to keep millions of Ohio’s holiday shoppers safe.
Through a unique public-private partnership, ODOT’s winter driving safety message of “Ice and Snow…Take it Slow” will greet customers at each of the 150 Walmart and Sam’s Club stores across the state.
This is the first time ODOT has partnered with a national retailer to promote a safety message like this.
The posters at the entrances and exits will encourage Walmart shoppers to log on to ODOT’s premiere website BuckeyeTraffic.org for up-to-the-minute highway information on weather and road conditions, Highway Patrol accident updates and traffic congestion alerts; all available 24-hours a day, seven days a week.
“By partnering with Walmart, we will be reaching millions of Ohioans with this important message of safety,” said ODOT Director James Beasley. “Conditions on the road can change mile by mile, minute by minute. Knowing that winter weather can arrive at any time, we all need to practice safe driving skills: share the road responsibly, respect snowplows on the highways, and remember, in Ice and Snow… Take it Slow.”
In addition to sharing the message with shoppers, every Walmart employee in Ohio will also receive information about safe winter driving in their paycheck Christmas Eve. With nearly 18,000 employees, Walmart is the largest employer in Ohio.
“Safety is a top priority at Walmart and we welcome the opportunity to get this important message out to our associates and customers,” said Walmart Safety Fleet Manager Jim Murphy. “It’s a good time of year to remind all drivers to mind the rules of the road.”
Finally, ODOT will work with Walmart’s distribution centers in Ohio to promote safe driving for truckers.
For a third year in a row, Walmart’s truck drivers have been recognized with the safest fleet award by the Ohio Trucking Association, a group of more than 1,100 trucking companies in the state.
Some of the safe driving tips shared with Ohio truckers this winter include a reminder to have braking systems and tires inspected before each run; checking fuel supplies to make sure there’s at least half-a-tank; and reviewing routes ahead of a trip.
Whether your vehicle has 18 wheels or four, ODOT reminds you that excessive speed continues to be one of the biggest factors for crashes in ice and snow. Drivers who don’t remember to take it slow in ice and snow are six times more likely to get into a crash, compared to non-winter weather driving.
For more information, contact Nancy Burton,
ODOT Central Office Communications, at (614) 728-8915