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An Official Site of
YourMove
Outdoor Advertising
Translated Materials
Digital Materials
Transit Advertising
Your Move Ohio Brand
Radio and TV Advertising
Currently selected
Getting Started
Facebook
Print Materials
Promotional Materials
Press Releases
Presentation
Social Medial Toolkit
Monthly Social Media
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Radio and TV Advertising
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Your Move Home
Getting Started
Your Move Ohio Brand
Facebook
Outdoor Advertising
Transit Advertising
Radio and TV Advertising
Currently selected
Digital Materials
Print Materials
Translated Materials
Promotional Materials
Press Releases
Presentation
Site contents
Page Content
Radio and TV Advertising
There are advertisements for placement on local radio or TV,
as well as audio files, video files and scripts in this section of
the toolkit. After reviewing, follow these steps to get started:
Identify the target demographic you want to engage:
high school students, adults 19–38 years old, adults
39–54 years old,
drivers, people who walk, bike
and ride the bus, etc. Then identify the radio or TV
stations that those specific audiences listen to or
watch. Different stations appeal to different audiences.
Set your budget—and contact media sales
representatives to see if their station is a good match
for your target demographic. Radio is generally less
expensive, but varies depending on the market. Ask for
their recommendation on how to make your ad budget
reach as many people as many times as possible.
Inquire about the production and placement options. Please see the produced radio and TV options we have provided. If these options aren’t ideal, you can work with your local radio stations to inquire about production. Generally, radio and some TV stations will produce ads at no charge if you purchase advertising time. If not, contact your local video production firm.
Contact your local TV and radio outlets for pricing,
availability and placement. Typically, there are advertising
contacts listed on your local TV and radio station's websites.
Radio Advertising - General Messaging
Radio Advertising - Bicyclist Safety Messaging
Radio Advertising - Pedestrian Safety Messaging
TV Advertising - General Messaging
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