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Press Releases
Below, find four press release templates focusing on people
who walk and bike to share with local media contacts to
raise awareness during:
First Day of Spring (safety
)
National Bike Month (encouragement)
Walk to School Day (encouragement
)
Daylight Savings Time (safety
)
Reaching out to local media contacts with pitches about
people who walk and bike when it is timely increases your
chance of news coverage. About two weeks before the
event or news hook, share the release with reporters you
think would be interested based on what
t
hey
typically
c
over
(community/neighborhood/event journalists vs. financial/
business journalists). Follow up one week later.
If you do hear back and they confirm coverage,
ask when the coverage might appear. It's
also possible it might not have been a
good match for them at the time.
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